Advertising is more important than personal selling when:
A) number and dispersion of customers is large.
B) the product is highly complex.
C) buyers' information needs are high.
D) much postpurchase service is requireD.
Correct Answer:
Verified
Q37: The _ method sets the relative promotional
Q38: _ refer to incentives designed to stimulate
Q39: All of the following are examples of
Q40: Which of the following is an example
Q41: All of the following are examples of
Q43: _ is a measure of the number
Q44: The advantage of personal selling over other
Q45: A major advantage of Internet advertising is
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Q47: A rate card specifies the:
A)the economic status
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