How many gross rating points (GRPs) would be there in a media schedule,if an advertisement broadcasted through the schedule has a reach of 60% and the average frequency is 15?
A) 600
B) 15
C) 900
D) 9
Correct Answer:
Verified
Q41: All of the following are examples of
Q42: Advertising is more important than personal selling
Q43: _ is a measure of the number
Q44: The advantage of personal selling over other
Q45: A major advantage of Internet advertising is
Q47: A rate card specifies the:
A)the economic status
Q48: Rainbow,a confectionery company,puts up an ad of
Q49: Advertising is likely to be more important
Q50: Which of the following is the best
Q51: Personal selling is likely to be more
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