Rainbow,a confectionery company,puts up an ad of its new product,Pineapple Fruity Bar,on television.The company's target market is comprised of 80,000 households in Atlanta with children below five years of age.The company estimates that the media schedule could reach 50,000 of these households.The reach of this ad is:

Question

Quizplus · Accepted Answer

The reach is calculated by dividing the number of households the ad could reach (50,000) by the total number of target households (80,000) and then multiplying by 100 to get a percentage. So, $ \frac{50,000}{80,000} \times 100 = 62.5\% $.

Rainbow,a Confectionery Company,puts Up an Ad of Its New Product,Pineapple