Personal selling is likely to be more important than advertising when there are _____ resources available for promotion,and the pricing policy is _____.

Question

Quizplus · Accepted Answer

When there are fewer resources available for promotion, personal selling can be a more effective way to reach customers as it allows for direct communication and relationship building. Additionally, if the pricing policy is negotiated, personal selling can provide the opportunity for negotiations and persuasion, making it a more valuable tool than advertising.

Personal Selling Is Likely to Be More Important Than Advertising