Advertising is likely to be more important than personal selling when the pricing policy is _____ and a _____ distribution strategy is used.

Question

Quizplus · Accepted Answer

When a pricing policy is preset and a pull distribution strategy is used, advertising is likely to be more important than personal selling. A preset pricing policy means that the company has already set a fixed price for the product, which makes personal selling less important in negotiating prices. A pull distribution strategy aims to create demand among customers, who then request the product from retailers, rather than pushing the product to retailers through personal selling. Advertising is a more effective way to create consumer demand, which makes it more important than personal selling in this scenario.

Advertising Is Likely to Be More Important Than Personal Selling