The Advantage of Personal Selling Over Other Components of the Promotional

The advantage of personal selling over other components of the promotional mix comes about primarily because of the:

A) one-to-one communication with the customer that allows for a lot of product information to be given.
B) low cost of maintaining a sales force and selling products through them.
C) ability to most efficiently reach large numbers of individuals in a target market and provide them with a wide range of products to choose from.
D) ability to reach the masses at a comparatively lesser time.