A rate card specifies the:
A) the economic status of a media company's customers.
B) the costs of advertising in a particular medium.
C) the purchase parity of the target audience.
D) economic status of a particular medium's audience.
Correct Answer:
Verified
Q42: Advertising is more important than personal selling
Q43: _ is a measure of the number
Q44: The advantage of personal selling over other
Q45: A major advantage of Internet advertising is
Q46: How many gross rating points (GRPs)would be
Q48: Rainbow,a confectionery company,puts up an ad of
Q49: Advertising is likely to be more important
Q50: Which of the following is the best
Q51: Personal selling is likely to be more
Q52: Which of the following is a media
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