Dotsandlines.com,a website that sells art,craft,and photographs,tracks the photographs and art pieces a person orders,compares them to purchases of others,and recommends some of the items available that he/she may like.This implies that the website is using _____.
A)collaborative filtering
B)rules-based personalization
C)customization
D)disintermediation

Question

Quizplus · Accepted Answer

The website is using collaborative filtering, which is a technique of predicting a user's preference based on other users' preferences who have similar purchase history.