Daffodil Inc. ,an on-line floral company allows users to enter family and friends' birthdays and anniversaries,so that users can be reminded to send gifts throughout the year.Which of the following techniques is being used by Daffodil Inc.?
A)Customization
B)Categorization of choice
C)Rules-based personalization
D)Disintermediation

Question

Quizplus · Accepted Answer

Rules-based personalization is being used by Daffodil Inc. by allowing users to enter their family and friends' birthdays and anniversaries so that the users can be reminded to send gifts throughout the year. This form of personalization uses a set of predefined rules to personalize the experience of the user.