Which advantage to a pioneer is associated with the idea that the pioneer can gain a production advantage in terms of volume which might help it to lower its per-unit production costs at a faster rate than followers?
A)Distribution advantage
B)Economies of scale
C)First choice of market segments
D)High switching costs

Question

Quizplus · Accepted Answer

Economies of scale refer to the benefits that come from increased production volume, which can lead to lower per-unit costs. As a pioneer, being able to gain a production advantage in terms of volume can help lower its per-unit production costs at a faster rate than followers, thereby giving it a competitive advantage in the market.

Which Advantage to a Pioneer Is Associated with the Idea