A pioneer firm is more capable than a follower in taking advantage of:
A)latest technology in the market.
B)early positioning mistakes.
C)early product mistakes.
D)choice of segments and positions.

Question

Quizplus · Accepted Answer

A pioneer firm has the advantage of choosing the most favorable segments and positioning themselves accordingly, giving them an edge over their competitors. It allows them to establish a strong presence in the market and build a loyal customer base. However, being the first-mover also involves taking risks and making mistakes while introducing a new product or technology. If a pioneer firm manages to overcome these challenges, they can gain a significant advantage over their followers. Therefore, the choice of segments and positions is crucial for a pioneer firm to take advantage of.

A Pioneer Firm Is More Capable Than a Follower in Taking