Which type of marketing strategy has as its primary objective to maximize the number of triers and adopters only in a particular targeted market segment?
A)Mass-market penetration strategy
B)Niche penetration strategy
C)Skimming and early withdrawal strategy
D)Harvesting strategy

Question

Quizplus · Accepted Answer

A niche penetration strategy focuses on maximizing the number of triers and adopters within a specific targeted market segment, rather than trying to reach a mass market. This strategy is often used by companies with limited resources or a unique product offering that appeals to a specific group of customers. The goal is to establish a strong foothold in the niche market and build a loyal customer base before expanding into other segments.

Which Type of Marketing Strategy Has as Its Primary Objective