A major difference between a skimming strategy and a mass-market penetration strategy is that:
A)skimming strategy requires more sales efforts.
B)mass-market penetration uses lower prices.
C)mass-market penetration has a short-term focus.
D)skimming strategy involves large-scale manufacturing.

Question

Quizplus · Accepted Answer

A skimming strategy involves setting high prices at the launch of a new product, targeting a smaller segment of the market with a willingness to pay a premium price. In contrast, a mass-market penetration strategy involves setting lower prices to appeal to a larger market and gain market share. Therefore, B is the correct answer as it correctly identifies the difference between the two strategies.

A Major Difference Between a Skimming Strategy and a Mass-Market