Mass-market penetration tends to be most successful for pioneers when:
A)entry barriers inhibit or delay the appearance of competitors.
B)the number of triers and adopters in a targeted market segment is less.
C)there is no scope for establishing network effects.
D)their marketing programs include relatively less promotional expenditures.

Question

Quizplus · Accepted Answer

When entry barriers inhibit or delay the appearance of competitors, pioneers have the opportunity to establish a dominant position in the market before competitors enter. This makes mass-market penetration easier and more successful.

Mass-Market Penetration Tends to Be Most Successful for Pioneers When