Niche penetration strategy differs from mass-market penetration strategy in that it:
A)is characterized by extensive salesforce efforts.
B)does not use heavy advertising.
C)avoids broad use of mass media.
D)has extensive introductory sales promotions.

Question

Quizplus · Accepted Answer

Niche penetration strategy focuses on targeting a specific, small segment of the market. This means that it is not effective to use broad mass media advertising, as it would not reach the intended audience. Instead, a more targeted approach is necessary, using methods such as targeted online advertising, direct mail, and targeted social media marketing. Heavy use of salesforce and introductory promotions may not be necessary in this strategy.

Niche Penetration Strategy Differs from Mass-Market Penetration Strategy in That