A market leader,who enjoys high market share in its industry,develops a new brand with a price that is more appealing to a specific segment of its current customers who are already purchasing one of its existing brands.This is an example of the _____ strategy.

Question

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This is an example of a Flanker strategy, where the market leader launches a new brand to cater to a specific segment of its current customers without affecting the sales of its existing brands. This strategy helps the company to expand its market share and increase its profits without cannibalizing its own products.

A Market Leader,who Enjoys High Market Share in Its Industry,develops