A new market entrant attempts to challenge the market leader solely on the basis of low price.This is an example of using the _____ strategy.

Question

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A frontal attack is when a new market entrant attempts to challenge the market leader head-on by competing on the same dimensions, such as price, quality or distribution. In this case, the new entrant is using low price as the sole basis for competition. The other options, such as the leapfrog strategy, encirclement and flanking attack, involve more creative or indirect ways of competing or attacking the market leader.

A New Market Entrant Attempts to Challenge the Market Leader