An extended use strategy is appropriate for an industry's share leader because such firms can more likely gain and retain a substantial share of new customers than smaller firms with less-well-known brands.

Question

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An extended use strategy involves encouraging current customers to use the product/service more often and attracting new customers by highlighting the benefits of increased usage. Share leaders, with their larger customer base and brand recognition, are more likely to successfully implement this strategy and gain/retain new customers. Smaller firms with less well-known brands may struggle to compete in this way.

An Extended Use Strategy Is Appropriate for an Industry's Share