In a fragmented and heterogeneous market where some segments are less well developed than others,a market expansion strategy may generate substantial additional volume growth.

Question

Quizplus · Accepted Answer

A market expansion strategy aims to increase the market share of a company by identifying and targeting new segments or markets. In a fragmented and heterogeneous market, there may be untapped segments with high growth potential that can be targeted through a market expansion strategy. By reaching these new segments, a company can generate substantial volume growth even if some segments are less well-developed than others. Therefore, the statement is true.

In a Fragmented and Heterogeneous Market Where Some Segments Are