A strategy designed to increase the proportion of users by converting current nonusers in one or more major market segments where the market is relatively homogeneous with only a few large segments is referred to as a(n)_____ growth extension strategy.

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Increased penetration strategy aims to increase the proportion of users by converting non-users within a particular market segment. This strategy is effective when the market is relatively homogeneous with only a few large segments, making it easier to focus marketing efforts on converting non-users. The profitable survivor strategy focuses on cutting costs and improving efficiencies to survive in a shrinking market. Extended use strategy aims to increase usage by existing customers, while market expansion strategy aims to enter new markets with existing products or new products.

A Strategy Designed to Increase the Proportion of Users by Converting