The perceived value that customers associate with a particular brand name and its logo or symbol refers to its brand:

Question

Quizplus · Accepted Answer

Brand equity refers to the value that customers place on a brand, based on their experiences with and perceptions of the brand over time. This includes factors such as brand recognition, brand loyalty, and overall brand reputation, all of which contribute to the overall perceived value of the brand.

The Perceived Value That Customers Associate with a Particular Brand