Q&Q Ltd. ,an electronics manufacturer,advertises its refrigerators as refrigerators that emit low noise,have an automatic defrost system,have a massive storage capacity with slim profiles,and so on This implies that the company is relying on the quality dimension of _____ in order to promote its refrigerators.

Question

Quizplus · Accepted Answer

The company is promoting the features of its refrigerators, such as low noise, automatic defrost system, and massive storage capacity with slim profiles. These are all features that add value to the product and are intended to appeal to customers looking for specific characteristics in their refrigerators. Therefore, the promotional strategy is primarily focused on the quality dimension of features.

Q&Q Ltd ,An Electronics Manufacturer,advertises Its Refrigerators as Refrigerators That Emit