An airline's TV ads include scenes of caring stewardesses attending to customer's needs.The stewardesses are seen serving passengers with good food,playing with children,turning off the lights when passengers fall asleep,and so on.Which of the following service quality dimensions is illustrated in these ads?

Question

Quizplus · Accepted Answer

The scenes of caring stewardesses attending to customer's needs illustrate the service quality dimension of empathy, which refers to the ability of service providers to understand and respond to the needs and emotions of their customers.

An Airline's TV Ads Include Scenes of Caring Stewardesses Attending