Carter & Stockdale,a seaside resort,believes in giving feedback forms to its guests to understand their opinions of the services that they offer and to work on the areas for which they receive poor feedback.The managers of the resort aim to maximize their lifetime value with the help of the responses from a variety of consumers.Which of the following is the resort involved in?
A) Innovative production process
B) Low-cost distribution
C) Measurement of customer satisfaction
D) Quantity analysis
Correct Answer:
Verified
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