A(n)_____ growth extension strategy involves increasing the amount of product used by the average customer by increasing the frequency of use or developing new and more varied ways to use the product.

Question

Quizplus · Accepted Answer

Extended use strategy involves increasing customer usage by promoting the development of new and varied uses for the same product, which helps to improve customer satisfaction and loyalty while increasing profits. This is achieved through offering product bundles, developing complementary products or services, providing incentives to induce frequent usage, and educating customers on the benefits of extended use.

A(n)_____ Growth Extension Strategy Involves Increasing the Amount of Product