A Market Expansion Strategy Seeks To

A market expansion strategy seeks to:

A) gain new customers by targeting new or underdeveloped geographic markets new customer segments.
B) increase the amount of product used by the average customer by increasing frequency of use or developing new and more varied ways to use the product.
C) maintain share in the short term as the market declines.
D) increase the proportion of users by converting current nonusers in one or more major market categories.