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Marketing Management
Quiz 17: Organizing and Planning for Effective Implementation
Path 4
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Question 41
Multiple Choice
A product management structure:
Question 42
Multiple Choice
A company which seeks to maximize fixed assets per employee and percent of capacity utilization relative to its competitors is most likely following a _____ business strategy.
Question 43
Multiple Choice
A product-management organizational design would most likely be appropriate when the firm sells:
Question 44
Multiple Choice
Evaluation and reward systems that place more emphasis on sales volume or market share objectives are most appropriate for businesses pursuing:
Question 45
Multiple Choice
_____ is the degree to which formal rules standard policies and procedures govern decisions and working relationships.
Question 46
Multiple Choice
Which of the following organizational structures would an entrepreneurial start-up most likely use?
Question 47
Multiple Choice
D.G Corporation sells coffee beans to various companies.The company also has its own coffee houses where it sells brewed coffee directly to consumers.The intermediaries and marketing activities involved in selling to the two set of clients are very different and so the company has appointed separate managers for each section.This is an appropriate illustration of:
Question 48
Multiple Choice
A SBU using a prospector strategy will perform best in terms of sales volume growth and market share gains when its structure has _____ levels of centralization and _____ levels of specialization.