Profitability analysis requires analysts to determine the costs associated with specific marketing activities to find out the profitability of different market segments,products,customer accounts,and distribution channels.

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Profitability analysis involves identifying and calculating the costs associated with different marketing activities and analyzing the profitability of various market segments, products, customer accounts, and distribution channels. Therefore, the statement is true.

Profitability Analysis Requires Analysts to Determine the Costs Associated with Specific