The _____ audit requires an analysis of the firm's present and future environment with respect to its macro components.
A)marketing environment
B)objectives and strategy
C)planning and control system
D)organization

Question

Quizplus · Accepted Answer

A marketing environment audit involves analyzing the macro components of a firm's environment, including economic, sociocultural, technological, political-legal, and demographic factors. This type of audit helps firms identify opportunities and threats in their external environment, which can inform their marketing strategy and planning.

The _____ Audit Requires an Analysis of the Firm's Present