Which of the following audits deals with the firm's overall structure,how the marketing department is organized,and the extent of synergy between the various marketing units?
A)Marketing environment audit
B)Organization audit
C)Ethical audit
D)Marketing productivity audit

Question

Quizplus · Accepted Answer

The organization audit deals with the firm's overall structure, including how the marketing department is organized and the extent of synergy between the various marketing units. The other options are not related to the firm's structure and organization.

Which of the Following Audits Deals with the Firm's Overall