A new candy called Twirl was launched by a leading food manufacturer,Silver Ring Corporation.The candy was promoted with the help of a wide range of marketing activities.This was followed by a comparison of the relative costs and outcomes of each marketing activity.Which of the following audits would have most likely conducted the study of the cost-effectiveness of the company's marketing activities?
A)Marketing environment audit
B)Organization audit
C)Product manager audit
D)Marketing productivity audit

Question

Quizplus · Accepted Answer

A marketing productivity audit analyzes the cost-benefit of marketing activities to determine their effectiveness. Therefore, this audit would be the most appropriate to conduct a study on the cost-effectiveness of the company's marketing activities.

A New Candy Called Twirl Was Launched by a Leading