________ refer to the psychological profiles of individuals and to psychologically-based measures of lifestyle,such as brand loyalty and risk taking.
A) Psychometrics
B) Psychographics
C) Demographics
D) Geo-demographics
E) Ego-profiling

Question

Quizplus · Accepted Answer

Psychographics are a type of market research that focuses on understanding the psychological profiles and behaviors of consumers. It includes measures of lifestyle and personality traits, such as brand preferences, attitudes towards risk, and values. Psychometrics, on the other hand, is a broader field that involves using tests and measurements to assess personality and mental abilities. Demographics refer to the characteristics of a population, such as age, gender, and income, while geodemographics combine demographic and geographic information to segment consumers based on where they live. Ego-profiling is not a commonly used term in market research.

________ Refer to the Psychological Profiles of Individuals and to Psychologically-Based