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Basic Marketing Research
Quiz 8: Causal Research Design: Experimentation
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Question 61
Multiple Choice
________ refers to an extraneous variable attributable to changes in the test units themselves that occur with the passage of time.
Question 62
Multiple Choice
________ allow for the statistical control and analysis of external variables.
Question 63
Multiple Choice
________ refers to an extraneous variable attributable to the improper assignment of test units to treatment conditions.
Question 64
Multiple Choice
Which of the following is NOT a way of controlling extraneous variables?
Question 65
Multiple Choice
A preexperimental design in which a single group of test units is exposed to a treatment X and then a single measurement on the dependent variable is taken is called ________.
Question 66
Multiple Choice
Which of the following is NOT one of the four broad categories of experimental designs?
Question 67
Multiple Choice
Designs that apply part of the procedures of true experimentation, while lacking full experimental control are called ________.
Question 68
Multiple Choice
In a Pepsi project the researcher is interested in examining the effect of humor and the effect of various levels of brand information on advertising effectiveness. Three levels of humor (no humor, some humor, and high humor) are to be examined. Likewise, brand information is to be manipulated at three levels (low, medium, and high) . The resulting table would be three rows (levels of information) by three columns (levels of humor) , producing nine possible combinations or cells. The respondents would be randomly assigned to one of the nine cells. Respondents in each cell would receive a specific treatment combination. After exposure to a treatment combination, measures would be obtained on attitudes toward Pepsi advertising, brand, and the celebrity from respondents in each cell. To which category of design does this fall into?
Question 69
Multiple Choice
Which of the following can be symbolized as: EG: R X O1 CG: R O2 Where, X = the exposure of a group to an independent variable, treatment, event, the effects of which are to be determined O = the process of observation or measurement of the dependent variable on the test units or group of units R = the random assignment of test units or groups to separate treatments CG = control group EG = experimental group
Question 70
Multiple Choice
________ refers to whether the manipulation of the independent variables or treatments actually caused the observed effects on the dependent variables.
Question 71
Multiple Choice
Which of the following is NOT an extraneous variable?
Question 72
Multiple Choice
Which experimental design means that two groups of test units were randomly assigned to two different treatment groups at the same time, and the dependent variable was measured in the two groups simultaneously?