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Business
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Basic Marketing Research
Quiz 16: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation
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Question 41
Multiple Choice
According to the text, which of the following represents the highest peak of the distribution?
Question 42
True/False
39. The chi-square statistic can be estimated on counts of data or on percentages.
Question 43
Multiple Choice
A measure of central tendency, given as the value above which half of the values fall and below which half of the values fall is called the ________.
Question 44
True/False
The null hypothesis, Hâ‚€, when using the chi-square statistic, is that there is no association between the variables.
Question 45
True/False
When using the chi-square statistic in cross-tabulation, the null hypothesis (Hâ‚€) will be rejected only when the calculated value of the test statistic is greater than the critical value of the chi-square distribution with the appropriate degrees of freedom.
Question 46
Multiple Choice
If the distribution is asymmetric and the variable is measured on a nominal scale, the ________ should be used as a measure of location.
Question 47
Multiple Choice
The ________ is that value obtained by summing all elements in a set and dividing by the number of elements.
Question 48
True/False
Data collected in social media often lend themselves to basic analysis involving frequencies, percentages and cross-tabulations.
Question 49
Multiple Choice
A frequency distribution ________.
Question 50
True/False
Cross-tabulation examines associations between variables, not causation.
Question 51
Multiple Choice
The ________ should be used as a measure of location if the distribution is asymmetric and the variable is measured on an ordinal scale.
Question 52
Multiple Choice
Which of the following is used to estimate the average when the data have been collected using an interval or ratio scale?
Question 53
Multiple Choice
Which of the following is NOT a statistic that is associated with the measures of location of frequency distribution?
Question 54
Multiple Choice
A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable as to express these counts in percentage terms is called ________.
Question 55
Multiple Choice
The ________ is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.
Question 56
Multiple Choice
A frequency distribution for a variable produces ________.
Question 57
Multiple Choice
The ________ of a sample is the middle value when the data are arranged in ascending or descending rank order.
Question 58
Multiple Choice
A measure of central tendency given as the value that occurs the most in a sample distribution is called the ________.
Question 59
Multiple Choice
If the distribution is asymmetric, which measure of location is most appropriate if the data is in a nominal scale? If it is in an ordinal scale? If it is in an interval or ratio scale?