The greatest contribution salespeople can make in a transaction is providing the value of knowledge.

Question

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Salespeople can offer their expertise and knowledge about the product or service being sold, the market, the competition, and the customer's needs and preferences. By understanding and articulating these points to the customer, salespeople can help them make informed purchasing decisions and justify the investment. In this way, salespeople can provide value beyond just the product or service itself.

The Greatest Contribution Salespeople Can Make in a Transaction Is