Altering sales behaviour in order to improve communication with the customer is called:
A)behaviour modification selling.
B)adaptive selling.
C)communication-bias selling.
D)value-added selling.
E)flexible selling.

Question

Quizplus · Accepted Answer

Adaptive selling refers to the alteration of sales behaviour to better align with the communication preferences and needs of the customer. This may involve adjusting the sales approach, presentation style or language used in order to improve communication and increase the likelihood of a successful sale. Behaviour modification selling and communication-bias selling are not commonly used terms in sales, while value-added selling refers to creating additional value for the customer and flexible selling refers to the ability to adjust to changing circumstances or customer needs.

Altering Sales Behaviour in Order to Improve Communication with the Customer