In Strategic-alliance sales,the buyer considers the __________ as the main element of the sale.

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In strategic-alliance sales, the buyer is looking for a long-term partnership that goes beyond just purchasing a product or service. Therefore, the buyer will consider the organization as a whole and whether it aligns with their own values, goals, and objectives. Product, price, customer service, and salesperson are important factors, but they are secondary to the overall fit between the two organizations.

In Strategic-Alliance Sales,the Buyer Considers the __________ as the Main