Developing a product strategy is very important in the following buying situation:
A)personal buying
B)service buying
C)strategic alliance buying
D)impulse buying
E)transactional buying

Question

Quizplus · Accepted Answer

Developing a product strategy is most important in strategic alliance buying situations. In this type of buying, a company is looking to enter into a long-term partnership with another company, and it is important to have a clear understanding of the product strategy in order to ensure a successful alliance. Personal buying, service buying, impulse buying, and transactional buying typically do not require as much emphasis on product strategy.

Developing a Product Strategy Is Very Important in the Following