Raymond Trent is a sales representative employed by Computer Resources,a computer supplier that develops customer solutions that combine computer hardware,software,installation,and training.When he brings together many parts of the company's product mix in order to develop a custom-fitted solution,this product selection process is referred to as:
A)quantifying product features.
B)quantifying product benefits.
C)developing a product configuration.
D)mass customization.
E)establishing a product priority.

Question

Quizplus · Accepted Answer

Developing a product configuration involves bringing together different parts of a company's product mix to create a customized solution for a customer. This is exactly what Raymond Trent is doing in this scenario. Quantifying product features and benefits refer more to understanding and communicating specific aspects of a product, while establishing product priority refers to determining which products are most important to a company's overall strategy. Mass customization refers more to the idea of producing customized products on a larger scale.

Raymond Trent Is a Sales Representative Employed by Computer Resources,a