Repeated use of the statement "Quality is Job 1" in marketing campaigns by a car manufacturer suggests that the statement is part of their:
A)positioning strategy.
B)promotion strategy.
C)promotion jingle.
D)competitive advantage.
E)consumer expectations management plan.

Question

Quizplus · Accepted Answer

The statement "Quality is Job 1" is likely part of the car manufacturer's positioning strategy, as it communicates the brand's focus on quality to differentiate itself in the market.

Repeated Use of the Statement "Quality Is Job 1" in Marketing