As the complexity of the product increases,the positioning involves greater use of:
A)on-line marketing.
B)advertising.
C)publicity.
D)technology.
E)sales people.

Question

Quizplus · Accepted Answer

As the complexity of the product increases, it requires more explanation and demonstration to the customers. Therefore, salespeople play a crucial role in positioning such products. They can provide in-depth knowledge and answer queries of the customers, which is necessary to convince them and position the product effectively. On the other hand, on-line marketing, advertising, and publicity may not be sufficient to educate the customers about the complex products. Technology can support the positioning, but it cannot replace the importance of salespeople in this case.

As the Complexity of the Product Increases,the Positioning Involves Greater