In order to be competitive and achieve customer loyalty,a salesperson should sell:
A)the generic product.
B)the expected product.
C)the most technologically advanced product.
D)the value-added product.
E)at the most competitive price.

Question

Quizplus · Accepted Answer

Selling the value-added product means providing additional benefits and services that set the product apart from its competitors. This could include warranties, customer support, or customization options. By offering something extra, a salesperson can differentiate themselves from others and build customer loyalty. Selling at the most competitive price may attract some customers, but it also reduces profit margins and does not guarantee long-term customer loyalty. Selling the most technologically advanced product may not always be necessary or desirable for certain customers, and generic or expected products may not offer enough differentiation to stand out in a crowded market.

In Order to Be Competitive and Achieve Customer Loyalty,a Salesperson