Patronage motives are particularly important when product offerings from several companies are very similar.

Name: Patronage motives are particularly important when product offerings from several companies are very similar.
Brand: Quizplus
Rating: 4.8 (42 reviews)

Question

Quizplus · Accepted Answer

Patronage motives are factors that influence a consumer's decision to make repeat purchases from a particular company. When product offerings from multiple companies are quite similar, these motives become even more important in differentiating one company from another.

Patronage Motives Are Particularly Important When Product Offerings from Several