"When should I make the purchase?" is a step of the buyer resolution theory of personal selling.

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"When should I make the purchase?" is a step in the buyer resolution theory, which includes five steps: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. This theory emphasizes the importance of addressing the buyer's concerns and questions throughout the process to ultimately guide them towards making a purchase.

"When Should I Make the Purchase?" Is a Step of the Buyer