The objective of customer strategy is to understand consumer's buying behaviour.
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Q15: Generally in a straight rebuy situation,as long
Q16: Selective attention happens because we cannot be
Q18: Mary buys a perfume called "Paris" because
Q19: In Maslow's hierarchy of needs model,you can't
Q21: A customer will tend to screen out
Q22: Brand switching amongst low-involvement consumers may arise
Q23: The professional buyers at Wal-Mart would most
Q24: A buying centre is a centralized facility
Q25: According to Abraham Maslow,self-fulfillment (a full tapping
Q65: Very few purchases are guided by emotional
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