A customer will tend to screen out or modify stimuli.This process is known as:
A)discrimination.
B)conscious input.
C)selective attention.
D)selectivity.
E)listening.

Question

Quizplus · Accepted Answer

Selective attention is the process by which a customer screens out or modifies certain stimuli. This means that the customer only pays attention to the information that is important to them and ignores or filters out the rest. Discrimination refers to the act of treating different customers differently based on certain factors, while conscious input refers to the deliberate processing of information. Selectivity and listening are not specific processes related to customer perception of stimuli.

A Customer Will Tend to Screen Out or Modify Stimuli