A complex buying decision is characterized by:
A)variety-seeking buying decisions.
B)systems selling situations.
C)emotional buying situations.
D)high consumer involvement.
E)low consumer involvement.

Question

Quizplus · Accepted Answer

A complex buying decision is a high involvement decision in which the consumer evaluates and compares a considerable number of options before making a purchase. The decision involves significant risk, both financial and emotional, and the consumer may spend a lot of time researching, discussing, and considering alternatives. Examples of complex buying decisions include buying a car, a house, or a new computer.

A Complex Buying Decision Is Characterized By