Met Life's strategy to target individuals earning between $ 150,000

Question

Met Life's strategy to target individuals earning between $ 150,000 - $ 200,000 annually can be described as targeting consumers based on their:
A)micro culture.
B)psychological factors.
C)role influence.
D)culture.
E)social class.

Quizplus · Accepted Answer

Met Life's strategy to target individuals with an annual income range of $150,000 to $200,000 is an example of targeting consumers based on their social class. Social class is determined by factors such as income, education level, occupation, and lifestyle, which influence an individual's buying behavior, preferences, and decision-making process. By targeting consumers within this income range, Met Life is targeting individuals with a higher purchasing power and a more affluent lifestyle that is conducive to investing in insurance and financial products.