A taxi company's decision to switch from buying gas powered vehicles to hybrid vehicles from the same car manufacturer,is a __________ decision.
A)routinized response buying
B)straight re-buying
C)modified re-buying
D)habitual buying
E)new-task buying

Question

Quizplus · Accepted Answer

The decision to switch from gas-powered vehicles to hybrids represents a modification of the company's buying behavior as they are considering a different type of product from the same supplier. It is not a routine or habitual purchase, as the company is changing its approach to buying vehicles. It is not a new-task buying decision, as the company is still purchasing vehicles and has a pre-existing relationship with the supplier. It is not a straight re-buying decision because the company is purchasing a different type of vehicle than they have previously.

A Taxi Company's Decision to Switch from Buying Gas Powered