Generally speaking a new-task buy of an expensive product will involve which type of buying behaviour?
A)variety-seeking
B)modified rebuy
C)straight rebuy
D)habitual
E)complex-buying

Question

Quizplus · Accepted Answer

The purchase of an expensive product typically involves a high degree of risk, which makes it a complex-buying behavior. This type of purchase often requires significant research, evaluation, and decision-making before a purchase is made. The other buying behaviors listed (variety-seeking, modified rebuy, straight rebuy, and habitual) are more commonly associated with lower-priced goods or routine purchases.

Generally Speaking a New-Task Buy of an Expensive Product Will